Data-Based Decision Making Utilizing UX Tools & Philosophies

Melissa Thompson
1:40-2:55, Jordan A


A user-centered design approach to solving a business problem while navigating data and research through the eyes of a UX Architect 
during the lifecycle of a typical product build.

Presenter Bio

Melissa is passionate about tools that bring data-based decision making to her fingertips. As the Digital Experience Manager at Scentsy, Inc her focus is on simplified UX, quality product development and strategic on-brand UI solutions. Melissa began as a graphic designer, then taught herself how to build websites to further her career. Since then, she has been enamored with building user-focused technology solutions to help others with positive web experiences.