Technical SEO for AI Driven Search

Shawn Bailey
9:45-11:00, Barnwell

Abstract

Why should you care about Search Engine Optimization in 2019? The search market has changed drastically in the last 18 months. Contextual Search, Machine Learning, and Artificial Intelligence are plowing their way into how consumers and companies find the information they need and want. Early indications show that while the new tech is promising, it is temporarily widening the gap between humans and computers on a large scale. Using SEO as an example, you will see how search is changing, and how to work with an AI adjusted algorithm.

Presenter Bio

Shawn Bailey has been involved with the internet ever since Al Gore Invented it. He started his first business at 16 years old as a mobile DJ and grew that business until he owned 2 dance clubs and 4 mobile systems. He managed tours and promoted concerts. In 1998, he sold his business to focus on becoming a software engineer and moved to Boise to work for Micron Technology. Shawn began consulting in the medical software industry in 2004 and in 2006 accepted an offer as the President and CEO over a mid-term startup named OnFile. OnFile had invested ~$8.6 million in Personal Health Records. Shawn re-organized the company, raised an additional $2.3 million, and built a team that created a next-generation SaaS Prior Authorization Solution. Currently, Shawn is the Principal Consultant of Bailey & Associates. His mission is to revitalize and accelerate growth with my small & medium-sized business clients by creating strategic partnerships in core areas of their business.

LinkedIn:
https://www.linkedin.com/in/shawnbailey/